Pioneer today launched the Pioneer Dome, a component of its 2007 ‘Best Seat in the House’ marketing campaign, designed to attract “millenials” at events such as the DUB, Hot Import Nights, Night Shift and NOPI car shows. At more than 25 events across the country, young people will experience Pioneer’s mobile audio products through 360 degrees of product imagery, video, music, demo vehicles and DJ performances in a 50-foot dome-shaped structure. The Pioneer Dome will make its debut at the DUB car show on April 29 in Phoenix, Arizona.
“Instead of a run-of-the-mill display at these highly attended events, we chose to create a ‘club-like’ atmosphere where kids can go and hang out, kick-back with their friends, listen to music, actually sit in demo cars and even scratch on video DJ turntables. It will be ‘the place’ to be when they get to these events,” said Larry Rougas, vice president of marketing and product planning for the mobile entertainment division of Pioneer Electronics (USA) Inc.
The Pioneer Dome will house a suspended DJ booth, two Smart™ Car demo vehicles and as many as 200 visitors at one time. Guests will be immersed in a club like music atmosphere and Pioneer mobile product imagery projected on the 360-degree dome ceiling. A dedicated DJ station equipped with Pioneer’s industry-leading ProDJ gear will supply the music. Plasma televisions and interactive DVJ equipment add the final touches. Five venues (TBD) will have the opportunity to check out world-renowned video disc jockey, DJ Roonie G. who will be on hand for special performances.
Two Smart Cars filled with Pioneer’s top-of-the-line mobile products will be on display for guests to demo Pioneer’s sound quality speakers, amplifiers and subwoofers. One of the vehicles is outfitted with a full 6.1 Dolby Digital surround sound system. The second vehicle is prepped with Pioneer’s navigation, audio and video system.
At ten venues (TBD) a second 30-foot VIP Dome will accommodate special guests. The VIP Dome, connected directly to the Pioneer Dome, will have a sitting area, refreshment bar and multiple plasma televisions.
A schedule of the Pioneer Dome appearances can be viewed at www.pioneerelectronics.com.
|April 29||DUB show||Phoenix, AZ|
|May 12||Hot Import Nights||Philadelphia, PA|
|May 20||DUB SHOW||Atlanta, GA|
|June 2||Nightshift||San Diego, CA|
|June 9||Hot Import Nights||Dallas, TX|
|June 30 – July 1||NOPI – Drift Show||Los Angeles, CA|
|July 7||Street Warriors||Louisville, KY|
|July 14||Hot Import Nights||Charlotte, NC|
|July 21||Nightshift||New York, NY|
|July 28||Nightshift||Chicago, IL|
|Aug 5||DUB SHOW||Detroit, MI|
|Aug 19||DUB SHOW||Minneapolis, MN|
|Aug 25||Hot Import Nights||Los Angeles, CA|
|Sept 15 - 16||NOPI Nationals||Atlanta, GA|
|Sept 22||Hot Import Nights||Minneapolis, MN|
|Sept 29||Nightshift||San Francisco, CA|
|Oct 6||Nightshift||Las Vegas, NV|
|Oct 13||Nightshift||Phoenix, AZ|
|Dec 15||Hot Import Nights||Miami, FL|