Pioneer Electronics (USA) Inc., the leader in automotive speaker technology, today unveiled a uniquely designed 12-inch subwoofer intended for shallow applications commonly found in trucks and sport utility vehicles (SUVs). The truck and SUV segment is the fastest growing category of vehicles in the United States and according to the 2003 Ward's Automotive Yearbook, more than 43 percent of vehicles sold in 2002 were trucks or SUVs. The Premier TS-SW124D shallow subwoofer uses an innovative design that makes it only four inches tall compared with eight inches or more for a traditional subwoofer – giving consumers an easy option to add bass to space-limited trucks and SUVs.
“Trucks and SUVs frequently lack the third dimension in music – bass – because space constraints make it difficult to install a component subwoofer. The TS-SW124D was the vision of a Pioneer employee who also happens to drive a truck. He wanted better bass in his own vehicle and worked with the engineering team to design a shallow subwoofer that would give him the full, rich sound quality he desired,” said Michael Townsen, vice president of marketing for mobile entertainment at Pioneer Electronics (USA) Inc. “The TS-SW124D solves the problems associated with installing a sub in a truck or SUV and also will work in other vehicles that have space constraints.”
The Pioneer Premier TS-SW124D subwoofer incorporates a spider-less design utilizing dual carbon aramid fiber cones and a symmetric dual surround. The subwoofer performs and handles like a traditional subwoofer without sacrificing valuable space. It requires less space and a smaller enclosure (approximately .6-.8 cubic feet), fitting in tight areas such as behind seats.
The Pioneer Premier TS-SW124D will be available in May 2004 with a suggested retail price of $220.
Features of the Premier TS-SW124D include:
Pioneer's Mobile Entertainment Division is the leading manufacturer of audio, video and information products for in-car use. Its focus is on the development of new digital technologies including audio video, navigation and satellite radio, while maintaining its strong heritage in products for car audio enthusiasts and competitors. The company markets its products under the Pioneer and Premier brand names. When purchased from an authorized dealer, consumers receive a limited warranty for one year with Pioneer products and two years for Premier electronic products.