Pioneer Electronics (USA) Inc. Professional Sound and Visual Division today officially launched the second “Pioneer DJ Art Mix,” a unique fund raising program involving legendary DJs, famed street artists, and newly added this year, today’s most sought-after consumer brands, to create one-of-a-kind works-of-art utilizing Pioneer’s renowned industry standard CDJ-2000nexus digital music player as the canvas. Working directly with the Downtown Los Angeles Art Walk, Pioneer will hold a one-day public exhibition for the art pieces on Thursday, October 10, at The Bank on 401 South Main Street in Los Angeles. The event is followed by a special month-long online auction for the collection with the benefits going to the VH1 Save The Music® Foundation to restore music education programs in public schools.
“Music is the heart and soul of our products, which is why we are so pleased to be supporting music education in schools again through the VH1 Save The Music Foundation, utilizing the Pioneer DJ Art Mix exhibition for awareness,” said David Arevalo, director of marketing, Professional Sound and Visual Division for Pioneer Electronics (USA) Inc. “We’re extremely excited to have the next set of DJs and artists as well as today’s popular brands participate in this worthy cause, and with their help, we can significantly expand our reach and raise even more money than our first event.”
Each Pioneer DJ Art Mix participant will receive one CDJ-2000nexus to serve as the blank canvas on which to paint, design, sculpt or otherwise decorate to his or her liking and as a representation of his or her own customized work of art. Pioneer’s unveiling of the collection at the Downtown Los Angeles Art Walk will include music, special appearances and art exhibitions to draw more exposure to potential bidders. Charitybuzz™ (www.charitybuzz.com), the world’s leading charity auction site, will auction off the collection starting October 11 with proceeds donated to the VH1 Save The Music Foundation.
In addition to the art pieces on display, Pioneer DJ Art Mix attendees will have the opportunity to play with a variety of Pioneer DJ equipment and gear at various demo stations set up throughout the venue, including the basis of the art work, the CDJ-2000nexus digital music player. Exhibition attendees will also be able to check out prints from Rukes.com, the premier photo-hosting site for the DJ industry, featuring photography from the most popular DJ events and music festivals.
Pioneer DJ Art Mix Facebook Design Contest
The public will also have a chance to be a part of the Pioneer DJ Art Mix program through “ReMixIt,” a dedicated design contest on Facebook® where followers of Pioneer DJ can submit their own creative CDJ-2000nexus designs. Art submissions will be accepted from August 13 to September 15. The top designer will be awarded a Pioneer DDJ-SX controller and a $1,000 cash prize, and three runners up will receive a Pioneer® HDJ series DJ headphone. The winning design will be used and transferred (replicated) onto a CDJ-2000nexus, which will also be shown at the Pioneer DJ Art Mix exhibit.
As art and music intersect with the Pioneer DJ Art Mix, Pioneer is also working with the Downtown Los Angeles Art Walk to help sponsor a mentoring program established by the Scratch DJ Academy (Los Angeles). The Academy will award a deserving individual a full scholarship to attend the school and learn about the art of music “mixing and scratching.” The recipient of the Pioneer/Downtown Los Angeles Art Walk scholarship will be announced at the Pioneer DJ Art Mix event. The scholarship includes a four-week full-time course and a chance to perform live at a future Downtown Los Angeles Art Walk event.
For more information about Pioneer DJ Art Mix, visit www.PioneerDJusa.com/artmix.
About VH1 Save The Music Foundation
The VH1 Save The Music Foundation is a nonprofit organization dedicated to restoring instrumental music education programs in America’s public schools and raising awareness about the importance of music as part of each child’s complete education. To date, VH1 Save The Music Foundation has provided more than $49.5 million in new musical instruments to 1,850 public schools in more than 192 districts around the country, impacting the lives of over 2.1 million children. The 2012 Ambassador Class - dedicated to raising awareness and funds to benefit The Foundation - includes: Amber Riley, Ciara, Jewel, John Legend, John Mayer, Kristin Chenoweth, Lifehouse and Sara Bareilles. Get involved at www.vh1savethemusic.com and follow them on Twitter @vh1savethemusic.
About Downtown Los Angeles Art Walk
The free, self-guided, public art phenomenon known as The Downtown LA Art Walk, now a nonprofit 501(c)3 organization, brings together art lovers and community friends to the ever evolving downtown Los Angeles. With exciting and unique offerings around every corner, Southern Californians celebrate the arts each month on the 2nd Thursday. For more information, visit www.downtownartwalk.org.
About Pioneer DJ
Pioneer offers a complete line of professional DJ Equipment through its Professional Sound & Visual Division. Its DJ products are industry standards at clubs, studios, mobile rigs and homes around the world, and known for their high quality sound and reliability. For more information, visit www.pioneerdjusa.com.
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Charitybuzz is a trademark of Charitybuzz Inc.