Car Audio/Video

Experience the Premier Advantage

If you've searched around on our site and wondered why some of our car products read “Premier” versus our customary “Pioneer,” then read on. Pioneer's Premier® brand is more than just a label—it's Pioneer's cutting edge line of products.

When a product earns that Premier distinction, expect excellence
Besides being truly high quality products, Premier products are where new technologies are debuted. When you consider all the mobile electronics firsts that Pioneer has been responsible for, it's easy to see the need for the Premier line. If you're an early adopter and are eager to have the newest features and most exclusive technologies, Premier will have what you desire.

Beating the competition
Premier products are behind the 157,000 watts of power that emanate from the loudest car in the world. So those of you who are interested in performance should know that our Premier subs and amps can take the pressure of competition, and come out on top. And if you're looking for great audio quality – we offer that too – from engineers who have spent nearly 70 years developing speakers, Premier Reference Series (PRS) speakers and amplifiers set the standard.

Peace of mind
All of our Premier products are only available through hand-selected Premier retailers. These retailers are known for having highly informed salespeople and top-of-the-line customer service. If you're looking for specialty service, it's worth checking out our dealer locator  to find one near you. Their expert installers will be able to answer your specific questions. So whether your '57 hot rod is due for a new system or you're swapping out the stock system in your brand new car, a Premier certified installer will guide you through the process.

Icing on the cake
All Premier-branded electronics products come with a 2-year warranty. And with Premier speakers and subwoofers, when installed by a Premier dealer, you'll get the added assurance of a 3-year extended warranty. So if you were to have your Premier system installed today, you can bet that it will sound just as good in 2008 as it does when you leave the shop today.  See your Premier dealer for full details.
So how good does it sound? Visit any of our Premier dealers and they will let your hear the difference for yourself.

PIONEER and PREMIER are registered trademarks of Pioneer Corporation. © 2008 Pioneer Electronics (USA) Inc.