Pioneer Kicks Off Ultimate 18-Wheeler Road Trip

First Stop is Spring Break in Daytona Beach with The Goo Goo Dolls

Seventeen car stereo CD players, 31 speakers, 18 amplifiers, 16 subwoofers, 100 digital quality channels of XM Satellite Radio programming and 18 wheels will hit the road as Pioneer Electronics (USA) Inc. sends its 18-Wheeler Mobile Showroom across the country to the Primedia Spring Break Tuner Bash in Daytona Beach this week. The 18-Wheeler, filled with Pioneer's 2002 line of in-car audio, video and navigation products, will make its first stop at the Tuner Bash where more than 15,000 people will be able to check out 50 new mobile entertainment products before and after listening to the Pioneer Rock & Roar Concert featuring The Goo Goo Dolls on Friday, March 22 at 8 p.m.

For the following 40 weeks, the 40-ton vehicle which emits 10,000 watts of power will follow directions from Pioneer's voice activated navigation system to travel more than 40,000 miles across the United States. It will make pit stops in 40 locations including car audio sound competitions, auto races and other events. More than 10,000 songs and 700 hours of video will be played for consumers to experience Pioneer's high quality audio and video products.

At each stop of the tour, consumers walk through the 18-Wheeler where multiple interactive stations allow them to touch and feel Pioneer's home and mobile entertainment products as well as the company's new digital DJ turntables. Eight amplifiers inlaid under the plexiglass floor provide an overwhelming sense of power being pushed out to the subwoofers to produce more than 140 dB of sound. Even the boldest consumers will want to hold on tight when they enter Pioneer's demo car to test out the spine tingling effects of multi-channel sound as they play the latest video games attached to in-car monitors.

"During 40 weeks on the road, I probably answer more than a hundred thousand questions about Pioneer's audio and video products," said Bob Kreps, lead staff member and driver of the Pioneer 18-Wheeler. "The graphics on the outside of the truck attract so much attention that I get asked questions even when I stop for gas or something to eat."

"Consumers are always impressed that I actually use the Pioneer navigation system to help me find my way from event to event," Kreps continued. "And best of all, I can count on Pioneer's XM Satellite Radio to keep me entertained with 100 different stations no matter where I am in the country." A listing of the 18-Wheeler event schedule can be found under "Promotions and Events".

Pioneer's Mobile Entertainment Division is the leading manufacturer of audio, video and information products for in-car use. Its focus is on the development of new digital technologies including visual/audio, navigation, and satellite radio, while maintaining its strong heritage in products for car audio enthusiasts and competitors. The company markets its products under the Pioneer and Premier brand names. When purchased from an authorized dealer, consumers receive a limited warranty for one year with Pioneer products and two years for Premier products.