Pioneer Turns Heads at CES with Eye Catching Demonstration Vehicles

Attendees at the International Consumer Electronics Show in Las Vegas flock to Pioneer’s booth each year to check out the latest in-car electronics gear and the jaw dropping demonstration vehicles.  This year will be no different as the company debuts two vehicles each with its own unique application of Pioneer’s mobile entertainment gear.  The “Top Tuner Solstice” with its vicious green paint job is the work of a group of five Canadian tuners who went for a highly decorated, artistic look with multiple video screens.  The apple red ’05 Scion tC from Sixth Avenue Electronics offers a more subdued, sophisticated dashboard, saving the big impact for the rear of the vehicle that houses an electrifying amp rack and subwoofer enclosure. 

“No matter how much fun we have developing new products, the best part is always seeing them installed in a great demo vehicle.  These vehicles reflect the advanced technologies we’re offering in the most outrageous applications,” said Larry Rougas, vice president of marketing and product planning for the mobile entertainment division of Pioneer Electronics (USA) Inc.  “They’re definitely show stoppers and I’ll bet they turn out to be the most photographed cars at CES.”

A Canadian team headed by car building superstar Keith Losier used an artistic flair in the ’06 Pontiac Solstice with highly modified body works and an incredible audio video system.  The vehicle sports a 500 horsepower supercharged power plant engine, custom built wide body kit, 20-inch front and 22-inch rear wheels.  Every inch of the interior was reworked in red suede and fiberglass to accommodate multiple video screens and a couple of six-disc DVD changers to offering great entertainment to CES attendees.  Pioneer’s finest in-car technology including a navigation system, vehicle dynamics processor, Premier® amplifiers, subwoofers and speakers round out the A/V system in this showstopper. 

Pioneer’s Scion tC built by Sixth Avenue Electronics features a hand–laid, wide-body ground effects kit, candy apple paint job, 19-inch wheels and a full-blown navigation, audio and video system.  While the designers of the Solstice focused on the front of the vehicle, it’s the rear of this car that makes a statement with its customized amp rack and subwoofer enclosure.  Two 10-inch Premier® component subwoofers are elevated in the middle of the fiberglass enclosure towards the rear window.  This creates a coupling effect as well as flaunts the speakers’ modern cosmetic design.  Four digital PRS amplifiers provide 4000 watts of crystal clear power.  The amp rack itself is painted dark gray and air brushed for an electrifying effect in terms of both visual appeal and sound quality.

Demonstration Vehicles Feature Pioneer Navigation, Audio and Video Systems



  (4)  ND-BC1
  (2) PRS-D3000SPL
  (2) TS-W3004SPL
  (2) TS-C720PRS
  (2) PRS-D4000F

  (2) TS-C720PRS
  (2) PRS-D2000T
  (2) TS-W3002SPL
  (1) AVD-W8000

Pioneer’s Mobile Entertainment Division is known for offering the kind of in-car products that make driving more enjoyable by offering high quality audio and video, advanced connectivity and ease-of-use.  Its focus is on the development of new digital technologies including audio video, navigation and satellite radio, while maintaining its strong heritage in products for car audio enthusiasts and sound competitors. The company markets its products under the Pioneer and Premier brand names.  When purchased from an authorized dealer, consumers receive a limited warranty for one year with Pioneer products and two years for Premier electronic products.

Pioneer Electronics (USA) Inc. is headquartered in Long Beach, Calif., and its U.S. Web address is  Its parent company, Pioneer Corporation, is a leader in optical disc technology and a preeminent manufacturer of high-performance audio, video and computer equipment for the home, car and business markets.  The company focuses on four core business domains including Blu-ray Disc and DVD, display technologies, navigation and Digital Network Entertainment.™